Inaccuracies To Avoid While Designing Ecommerce Websites

The relevance of an ecommerce store and its importance in increasing the brand popularity and lead conversions is beyond doubt in the present business scenario. Ecommerce is one sector that is growing simultaneously with the advancements in technology. The owner of an ecommerce store has to keep updated with the latest changes in technology to stay in competition with other online retail companies. Professionalism is a prerequisite and the design aspects of the website matters a lot for the online buyers and their buying decisions.  

Here is a list of detailed tips that will help you avoid the common mistakes that most of the online website owners make in the design phase of their ecommerce site. These tips are sure to assist you in increasing the purchase rates and popularity.    

1. Importance of Value Proposition

Give more focus on value proposition since it can be considered as the gateway towards the success of the site. Visitors must be convinced as to why they should visit your ecommerce site and the unique characteristics in your products that keeps your ecommerce store stand apart from the rest of the competitors.

The key essentials that have to be included while displaying the value proposition include:

·     The title should be impressive and the details must be described in a straightforward and simple manner.

·         The buttons for discounts must be visible and larger enough to attract the visitors.

·         Include images that are catchy.

2. Insert Images in 360 degree angle

Remember online stores are a place where visitors can only take a look at the product and cannot touch or feel them. So they purchase products only after deeply considering the images included about the product and reading its features. So a high quality image is desirable and the images must be displayed on multiple angles too. This gives visitors a picture of what they can expect from the product once it is delivered at their door steps.

3. Avoid early shopping cart opt-out by including trusted checkout page

Ecommerce websites must create a trusted checkout page if they have to obtain the confidence of the customers.  Customers are very sceptical while making transactions in an ecommerce website and are concerned about the confidentiality. So they expect the transactions to be secure and from a trustworthy source. Include an SSL certificate especially in the payment page so that customers can confidently do the transaction.

4. Accurately display the order information in the Shopping Cart of the ecommerce website

Display the order information clearly to the customers so as to avoid any confusion regarding the items they have ordered for purchase.

The information that must be included in the order information list includes:

• Image of the product with the name and specifications
• Product price
• Product quantity
• Total cost of the order including the shipping charges

5. Responsive Ecommerce website now a necessity

Ensure the ecommerce website you design is mobile-friendly too, since most of the customers are now making online purchases through their smartphones or tablet computers rather than desktop computers. So if you have an Ecommerce website that loads slowly in a mobile, try to fix it at the earliest by creating a responsive ecommerce website or a mobile application for your ecommerce store. Give more emphasis on the colour, font and background image understanding the interests of the desktop users and mobile users as well.

6. Product Descriptions must be accurate and credible

The product description influences the purchase decision of buyers a lot. So ensure the descriptions are accurate, credible and easily understandable.  

Conclusion

The above mentioned tips are easier to implement and is sure to help improve the sales of products in your ecommerce store and thereby attract more visitors too.     

William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for ecommerce web design services in Virginia, contact Janbask Digital Design. And If you need salesforce implementation services, contact Janbask.

Reference - http://ezinearticles.com/?Inaccuracies-To-Avoid-While-Designing-eCommerce-Websites&id=9261676

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Top 6 Reasons Content Marketing Is Essential For Your Small Business

Content marketing has made its presence evident in the internet world. People visit the websites to get some information about any advice, tips or how-to instructions. There are several websites and apps that are competing with each other in the web to provide the website visitors with the best possible information. A good article content that is the result of an enhanced effort, thought, editing and expertise will find a way of success among the wide audience of readers available in the web.    

Increasing competition in Content Marketing

With a large number of writers and experts posting their content for free across the globe, there is no doubt that competition in content marketing has been growing at a faster pace. Nowadays, most of the top blog websites encourages the publishing of guest posts within their blog website. Thus by encouraging free content from the experts, the websitespublishing the guest post as well as the link of the guest blog post website are both receiving the benefit simultaneously. Readers have become the key highlight for bloggers and blog post websites.

Achieving business advantage by creating free content from experts and businesses

The credibility and visibility regarding a particular topic remains the business advantage for most of the companies. It has now become an enhanced way of advertising by encouraging other businesses and individual experts by sharing their insight and experience through publishing guest posts in the website of the business. However the guest posts must be of real value with useful and valuable information and must be without a hidden agenda of advertising in the form of content.

Plenty of resources available for content marketing

Content marketing has become a popular choice of career for many. The increase in competition means you cannot demand more when it comes to getting paid for the work since if you are not interested, then there might be someone much younger and eager to work for the same position with minimal pay package. That is always what happens with a career which has many to compete for the same position. Content marketing has become no exception and it has become a thing that most of the people are interested to do and are ready to do for free.

Good content

Most of the good content if getting posted in popular websites will likely find enhanced interest among the website visitors. The content which is especially with a topic of relevance and has the ability to make the readers read the whole content in it works in a surprising way than the impact an advertisement can actually make.

Relevance of content in the present internet era

Content business has grown by several folds in an information-rich world. Gone are the days when editors played a vital role in ensuring the content is of good quality or not. Nowadays any individual who have very good writing skills can make their content of good value for the readers by starting their own blog for free. Most of the passionate writers are ready to publish their own publishing and there are several publishers who are ready to accept the good work done by passionate writers. Social networking websites such as Facebook and Twitter is also getting content published as posts or tweets on a daily basis.

Content marketing is working effectively day by day

Content marketing is working well with businesses in enhancing their brand popularity and the relevance of their products or services in the present business scenario reach as blog posts among the readers. Content marketing is definitely driven by quality content.    

About Author

William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for SEO Company in virginia, you are at the right place. Get custom, eCommerce, dynamic, mobile app development,responsive web design services and many more at Janbask Digital Design.

Reference - http://ezinearticles.com/?Top-6-Reasons-Content-Marketing-Is-Essential-For-Your-Small-Business&id=9237989

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Mobile App Development – Really Helping Enhance Businesses

Business competition is spreading to newer levels and technology seems to be driving the business process in smoother and effective way. Mobile apps are playing a vital role in getting a major chunk of the business share from the mobile phone users. Since mobile phone is a portable device, it is considered to be convenient enough for the users to make use of even while they are travelling from one place to another.

Here is a brief description of how mob apps help grow business in the current business scenario.

Mobility

Mobility is the major benefit of mobile apps. It helps business professionals to access information from any locations where internet connectivity is available. This helps businessmen always remains updated about any new changes happening within their company.

Enhanced Convenience

The mobile apps can be easily downloaded on to their mobile phones through the respective app stores. It helps both the employees and managers to engage in business activities that include instant messaging, money transfer, mobile payments and mobile advertising etc.

Faster and efficient

The booting time for the mobile applications are much less which helps in speeding up the business tasks. Mobile applications load much faster than opening up a website in laptop or desktop computers.

Provides information in a faster way

Mobile apps provide information much quickly compared to any other devices. Users can also search for any other information and thereby allowing users to multi-task with their mobile phone device.

Cost Effective

The mobile applications can be further used by businesses in marketing and advertising purposes of their products and services.

Enhanced Employee Productivity

Mob applications have led to enhanced employee productivity since it allows them to take decisions in a much faster and efficient way.

Customer Relationship Management

These applications works as a perfect CRM tool which helps businesses deliver any messages to the whole list of customers they have, at the same time making them aware of any new schemes regarding their products or services. These help in establishing enhanced connection with their customers and helps in resolving any queries the customers might have regarding the products or services.

Improvement in the competitive framework

They also help in substantially improving the competitive framework that helps in enhanced business process optimization. The above mentioned advantages of mobile applications itself results in improved competitive framework for the business organizations.

Thus there is no doubt about the relevance of mobile applications in providing business organizations with numerous benefits including achieving the business objectives and maintaining better lead in the competition.

William Hills is a professional technical Writer; works for JanBask Digital Design (a website designing company in virginia ) that offers responsive, dynamic, graphic design, mobile app, custom website design services and many more at a single place.

Refrence - http://www.sooperarticles.com/technology-articles/mobile-application-development-articles/mobile-app-development-really-helping-enhance-businesses-1454976.html

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