Wednesday 25 November 2015

Top 6 Reasons Content Marketing Is Essential For Your Small Business

Content marketing has made its presence evident in the internet world. People visit the websites to get some information about any advice, tips or how-to instructions. There are several websites and apps that are competing with each other in the web to provide the website visitors with the best possible information. A good article content that is the result of an enhanced effort, thought, editing and expertise will find a way of success among the wide audience of readers available in the web.    
Increasing competition in Content Marketing
With a large number of writers and experts posting their content for free across the globe, there is no doubt that competition in content marketing has been growing at a faster pace. Nowadays, most of the top blog websites encourages the publishing of guest posts within their blog website. Thus by encouraging free content from the experts, the websitespublishing the guest post as well as the link of the guest blog post website are both receiving the benefit simultaneously. Readers have become the key highlight for bloggers and blog post websites.
Achieving business advantage by creating free content from experts and businesses
The credibility and visibility regarding a particular topic remains the business advantage for most of the companies. It has now become an enhanced way of advertising by encouraging other businesses and individual experts by sharing their insight and experience through publishing guest posts in the website of the business. However the guest posts must be of real value with useful and valuable information and must be without a hidden agenda of advertising in the form of content.
Plenty of resources available for content marketing
Content marketing has become a popular choice of career for many. The increase in competition means you cannot demand more when it comes to getting paid for the work since if you are not interested, then there might be someone much younger and eager to work for the same position with minimal pay package. That is always what happens with a career which has many to compete for the same position. Content marketing has become no exception and it has become a thing that most of the people are interested to do and are ready to do for free.
Good content
Most of the good content if getting posted in popular websites will likely find enhanced interest among the website visitors. The content which is especially with a topic of relevance and has the ability to make the readers read the whole content in it works in a surprising way than the impact an advertisement can actually make.
Relevance of content in the present internet era
Content business has grown by several folds in an information-rich world. Gone are the days when editors played a vital role in ensuring the content is of good quality or not. Nowadays any individual who have very good writing skills can make their content of good value for the readers by starting their own blog for free. Most of the passionate writers are ready to publish their own publishing and there are several publishers who are ready to accept the good work done by passionate writers. Social networking websites such as Facebook and Twitter is also getting content published as posts or tweets on a daily basis.
Content marketing is working effectively day by day
Content marketing is working well with businesses in enhancing their brand popularity and the relevance of their products or services in the present business scenario reach as blog posts among the readers. Content marketing is definitely driven by quality content.    
About Author
William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for SEO Company in virginia, you are at the right place. Get custom, eCommerce, dynamic, mobile app development,responsive web design services and many more at Janbask Digital Design.

Sunday 15 November 2015

Mobile App Development – Really Helping Enhance Businesses

Business competition is spreading to newer levels and technology seems to be driving the business process in smoother and effective way. Mobile apps are playing a vital role in getting a major chunk of the business share from the mobile phone users. Since mobile phone is a portable device, it is considered to be convenient enough for the users to make use of even while they are travelling from one place to another.
Here is a brief description of how mob apps help grow business in the current business scenario.
Mobility
Mobility is the major benefit of mobile apps. It helps business professionals to access information from any locations where internet connectivity is available. This helps businessmen always remains updated about any new changes happening within their company.
Enhanced Convenience
The mobile apps can be easily downloaded on to their mobile phones through the respective app stores. It helps both the employees and managers to engage in business activities that include instant messaging, money transfer, mobile payments and mobile advertising etc.
Faster and efficient
The booting time for the mobile applications are much less which helps in speeding up the business tasks. Mobile applications load much faster than opening up a website in laptop or desktop computers.
Provides information in a faster way
Mobile apps provide information much quickly compared to any other devices. Users can also search for any other information and thereby allowing users to multi-task with their mobile phone device.
Cost Effective
The mobile applications can be further used by businesses in marketing and advertising purposes of their products and services.
Enhanced Employee Productivity
Mob applications have led to enhanced employee productivity since it allows them to take decisions in a much faster and efficient way.
Customer Relationship Management
These applications works as a perfect CRM tool which helps businesses deliver any messages to the whole list of customers they have, at the same time making them aware of any new schemes regarding their products or services. These help in establishing enhanced connection with their customers and helps in resolving any queries the customers might have regarding the products or services.
Improvement in the competitive framework
They also help in substantially improving the competitive framework that helps in enhanced business process optimization. The above mentioned advantages of mobile applications itself results in improved competitive framework for the business organizations.
Thus there is no doubt about the relevance of mobile applications in providing business organizations with numerous benefits including achieving the business objectives and maintaining better lead in the competition.

Tuesday 3 November 2015

How To Avoid Negative SEO In Your Website?

Understanding the various aspects of SEO is a necessity for any online marketer to maintain better overall Google rankings. Negative SEO is a frequently used term in the industry and here we will discuss what Negative SEO actually is and how we can avoid it from making an impact on our website.
Negative SEO – Definition
Negative SEO also known as Reverse SEO is an unethical way of damaging a website’s reputation and causing direct impact on its Search Engine Rankings. The rankings are downgraded in violation with the Google Webmaster guidelines.   
Negative SEO can occur through:
  • Website hacking
  • Distribution of your website content by copying it
  • Creating spam links
  • Eliminating the popular back-links of your website
  • Harming the reputation by building fake profiles in the social media websites

Tools to identify Negative SEO
There are several tools available in the market for identify whether your website is affected with negative SEO. You will have to give a closer attention if you see that the website rankings are falling at a steady rate or have been removed from SERPs.
The popular tools for identifying negative SEO are,
Ahrefs.com – It features useful products such as backlink checker, site explorer, crawl report, content explorer and backlinks report.
Majestic SEO – This tool helps identify any spamming of your web pages externally. It helps in the extraction and downloading of all the link lists directing towards the pages of your website.
Monitor Backlinks.com – It is a tool that will make it easy for you to find out whether your website is losing any important back-links by sending email alerts for you. You will just have to check on your inbox frequently to know whether any negative SEO has so far occurred on the website.  
Eliminating bad links
There is a tool titled ‘Whois.com’ which will help find the contact email address of the source and ask them to remove the spam links from your website. It is desirable to keep a record of it for future need if any. If the spam links are not removed, then you can remove those using Google’s disavow tool. You can get a detailed list of the websites that links to your site and disavow the links that you require by uploading to Google. It is advised to use the Google disavow tool carefully and properly.
Steps to avoid negative SEO
Use Copyscape to identify content duplication
Copyscape is an effective tool that can be used to check for content duplication if any. Just post the article content or website content of your website in to this tool and then submit. Copyscape would release links that consists of contents that are similar to your website or article content.   
Sign up for Google Web Master Tools
Sign up for Google Web Master Tools Preferences. Enable the email notifications option and then tap the Save button. Google will send you email updates whenever there is any server connectivity issues, pages are not indexed and also send email alerts during any malware attack on your website.
Check the website speed
Keep a constant check on the speed of website. If it is suddenly facing high loading times, possibility is more that some spammers might be trying to put down your server. Make use of a tool named pingdom.com that helps in effective monitoring of the server uptime and loading time.
Improve the website security
Use Google Authenticator Plug-in for preventing your website from negative SEO. It is desirable to create backups for your database on a timely manner.
Conclusion
Negative SEO must be removed as and when required to prevent your website from any kind of downfall. Ensure steps to prevent negative SEO from occurring on your website through the tips mentioned above. Just follow it to keep negative SEO out of your website reach.       
Author Bio:-
William Hills is a professional and expert content writer and writes professional blogs and a variety of other quality contents. If you are looking for a web design services in virginia, you search ends here. Contact Janbask Digital Design and get custom, responsive, eCommerce web design services, mobile application development services and many more under one roof.