Inaccuracies To Avoid While Designing Ecommerce Websites

The relevance of an ecommerce store and its importance in increasing the brand popularity and lead conversions is beyond doubt in the present business scenario. Ecommerce is one sector that is growing simultaneously with the advancements in technology. The owner of an ecommerce store has to keep updated with the latest changes in technology to stay in competition with other online retail companies. Professionalism is a prerequisite and the design aspects of the website matters a lot for the online buyers and their buying decisions.  

Here is a list of detailed tips that will help you avoid the common mistakes that most of the online website owners make in the design phase of their ecommerce site. These tips are sure to assist you in increasing the purchase rates and popularity.    

1. Importance of Value Proposition

Give more focus on value proposition since it can be considered as the gateway towards the success of the site. Visitors must be convinced as to why they should visit your ecommerce site and the unique characteristics in your products that keeps your ecommerce store stand apart from the rest of the competitors.

The key essentials that have to be included while displaying the value proposition include:

·     The title should be impressive and the details must be described in a straightforward and simple manner.

·         The buttons for discounts must be visible and larger enough to attract the visitors.

·         Include images that are catchy.

2. Insert Images in 360 degree angle

Remember online stores are a place where visitors can only take a look at the product and cannot touch or feel them. So they purchase products only after deeply considering the images included about the product and reading its features. So a high quality image is desirable and the images must be displayed on multiple angles too. This gives visitors a picture of what they can expect from the product once it is delivered at their door steps.

3. Avoid early shopping cart opt-out by including trusted checkout page

Ecommerce websites must create a trusted checkout page if they have to obtain the confidence of the customers.  Customers are very sceptical while making transactions in an ecommerce website and are concerned about the confidentiality. So they expect the transactions to be secure and from a trustworthy source. Include an SSL certificate especially in the payment page so that customers can confidently do the transaction.

4. Accurately display the order information in the Shopping Cart of the ecommerce website

Display the order information clearly to the customers so as to avoid any confusion regarding the items they have ordered for purchase.

The information that must be included in the order information list includes:

• Image of the product with the name and specifications
• Product price
• Product quantity
• Total cost of the order including the shipping charges

5. Responsive Ecommerce website now a necessity

Ensure the ecommerce website you design is mobile-friendly too, since most of the customers are now making online purchases through their smartphones or tablet computers rather than desktop computers. So if you have an Ecommerce website that loads slowly in a mobile, try to fix it at the earliest by creating a responsive ecommerce website or a mobile application for your ecommerce store. Give more emphasis on the colour, font and background image understanding the interests of the desktop users and mobile users as well.

6. Product Descriptions must be accurate and credible

The product description influences the purchase decision of buyers a lot. So ensure the descriptions are accurate, credible and easily understandable.  

Conclusion

The above mentioned tips are easier to implement and is sure to help improve the sales of products in your ecommerce store and thereby attract more visitors too.     

William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for ecommerce web design services in Virginia, contact Janbask Digital Design. And If you need salesforce implementation services, contact Janbask.

Reference - http://ezinearticles.com/?Inaccuracies-To-Avoid-While-Designing-eCommerce-Websites&id=9261676

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Top 6 Reasons Content Marketing Is Essential For Your Small Business

Content marketing has made its presence evident in the internet world. People visit the websites to get some information about any advice, tips or how-to instructions. There are several websites and apps that are competing with each other in the web to provide the website visitors with the best possible information. A good article content that is the result of an enhanced effort, thought, editing and expertise will find a way of success among the wide audience of readers available in the web.    

Increasing competition in Content Marketing

With a large number of writers and experts posting their content for free across the globe, there is no doubt that competition in content marketing has been growing at a faster pace. Nowadays, most of the top blog websites encourages the publishing of guest posts within their blog website. Thus by encouraging free content from the experts, the websitespublishing the guest post as well as the link of the guest blog post website are both receiving the benefit simultaneously. Readers have become the key highlight for bloggers and blog post websites.

Achieving business advantage by creating free content from experts and businesses

The credibility and visibility regarding a particular topic remains the business advantage for most of the companies. It has now become an enhanced way of advertising by encouraging other businesses and individual experts by sharing their insight and experience through publishing guest posts in the website of the business. However the guest posts must be of real value with useful and valuable information and must be without a hidden agenda of advertising in the form of content.

Plenty of resources available for content marketing

Content marketing has become a popular choice of career for many. The increase in competition means you cannot demand more when it comes to getting paid for the work since if you are not interested, then there might be someone much younger and eager to work for the same position with minimal pay package. That is always what happens with a career which has many to compete for the same position. Content marketing has become no exception and it has become a thing that most of the people are interested to do and are ready to do for free.

Good content

Most of the good content if getting posted in popular websites will likely find enhanced interest among the website visitors. The content which is especially with a topic of relevance and has the ability to make the readers read the whole content in it works in a surprising way than the impact an advertisement can actually make.

Relevance of content in the present internet era

Content business has grown by several folds in an information-rich world. Gone are the days when editors played a vital role in ensuring the content is of good quality or not. Nowadays any individual who have very good writing skills can make their content of good value for the readers by starting their own blog for free. Most of the passionate writers are ready to publish their own publishing and there are several publishers who are ready to accept the good work done by passionate writers. Social networking websites such as Facebook and Twitter is also getting content published as posts or tweets on a daily basis.

Content marketing is working effectively day by day

Content marketing is working well with businesses in enhancing their brand popularity and the relevance of their products or services in the present business scenario reach as blog posts among the readers. Content marketing is definitely driven by quality content.    

About Author

William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for SEO Company in virginia, you are at the right place. Get custom, eCommerce, dynamic, mobile app development,responsive web design services and many more at Janbask Digital Design.

Reference - http://ezinearticles.com/?Top-6-Reasons-Content-Marketing-Is-Essential-For-Your-Small-Business&id=9237989

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Mobile App Development – Really Helping Enhance Businesses

Business competition is spreading to newer levels and technology seems to be driving the business process in smoother and effective way. Mobile apps are playing a vital role in getting a major chunk of the business share from the mobile phone users. Since mobile phone is a portable device, it is considered to be convenient enough for the users to make use of even while they are travelling from one place to another.

Here is a brief description of how mob apps help grow business in the current business scenario.

Mobility

Mobility is the major benefit of mobile apps. It helps business professionals to access information from any locations where internet connectivity is available. This helps businessmen always remains updated about any new changes happening within their company.

Enhanced Convenience

The mobile apps can be easily downloaded on to their mobile phones through the respective app stores. It helps both the employees and managers to engage in business activities that include instant messaging, money transfer, mobile payments and mobile advertising etc.

Faster and efficient

The booting time for the mobile applications are much less which helps in speeding up the business tasks. Mobile applications load much faster than opening up a website in laptop or desktop computers.

Provides information in a faster way

Mobile apps provide information much quickly compared to any other devices. Users can also search for any other information and thereby allowing users to multi-task with their mobile phone device.

Cost Effective

The mobile applications can be further used by businesses in marketing and advertising purposes of their products and services.

Enhanced Employee Productivity

Mob applications have led to enhanced employee productivity since it allows them to take decisions in a much faster and efficient way.

Customer Relationship Management

These applications works as a perfect CRM tool which helps businesses deliver any messages to the whole list of customers they have, at the same time making them aware of any new schemes regarding their products or services. These help in establishing enhanced connection with their customers and helps in resolving any queries the customers might have regarding the products or services.

Improvement in the competitive framework

They also help in substantially improving the competitive framework that helps in enhanced business process optimization. The above mentioned advantages of mobile applications itself results in improved competitive framework for the business organizations.

Thus there is no doubt about the relevance of mobile applications in providing business organizations with numerous benefits including achieving the business objectives and maintaining better lead in the competition.

William Hills is a professional technical Writer; works for JanBask Digital Design (a website designing company in virginia ) that offers responsive, dynamic, graphic design, mobile app, custom website design services and many more at a single place.

Refrence - http://www.sooperarticles.com/technology-articles/mobile-application-development-articles/mobile-app-development-really-helping-enhance-businesses-1454976.html

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How To Avoid Negative SEO In Your Website?

Understanding the various aspects of SEO is a necessity for any online marketer to maintain better overall Google rankings. Negative SEO is a frequently used term in the industry and here we will discuss what Negative SEO actually is and how we can avoid it from making an impact on our website.

Negative SEO – Definition

Negative SEO also known as Reverse SEO is an unethical way of damaging a website’s reputation and causing direct impact on its Search Engine Rankings. The rankings are downgraded in violation with the Google Webmaster guidelines.   

Negative SEO can occur through:

• Website hacking
• Distribution of your website content by copying it
• Creating spam links
• Eliminating the popular back-links of your website
• Harming the reputation by building fake profiles in the social media websites

Tools to identify Negative SEO

There are several tools available in the market for identify whether your website is affected with negative SEO. You will have to give a closer attention if you see that the website rankings are falling at a steady rate or have been removed from SERPs.

The popular tools for identifying negative SEO are,

Ahrefs.com – It features useful products such as backlink checker, site explorer, crawl report, content explorer and backlinks report.

Majestic SEO – This tool helps identify any spamming of your web pages externally. It helps in the extraction and downloading of all the link lists directing towards the pages of your website.

Monitor Backlinks.com – It is a tool that will make it easy for you to find out whether your website is losing any important back-links by sending email alerts for you. You will just have to check on your inbox frequently to know whether any negative SEO has so far occurred on the website.  

Eliminating bad links

There is a tool titled ‘Whois.com’ which will help find the contact email address of the source and ask them to remove the spam links from your website. It is desirable to keep a record of it for future need if any. If the spam links are not removed, then you can remove those using Google’s disavow tool. You can get a detailed list of the websites that links to your site and disavow the links that you require by uploading to Google. It is advised to use the Google disavow tool carefully and properly.

Steps to avoid negative SEO

Use Copyscape to identify content duplication

Copyscape is an effective tool that can be used to check for content duplication if any. Just post the article content or website content of your website in to this tool and then submit. Copyscape would release links that consists of contents that are similar to your website or article content.   

Sign up for Google Web Master Tools

Sign up for Google Web Master Tools Preferences. Enable the email notifications option and then tap the Save button. Google will send you email updates whenever there is any server connectivity issues, pages are not indexed and also send email alerts during any malware attack on your website.

Check the website speed

Keep a constant check on the speed of website. If it is suddenly facing high loading times, possibility is more that some spammers might be trying to put down your server. Make use of a tool named pingdom.com that helps in effective monitoring of the server uptime and loading time.

Improve the website security

Use Google Authenticator Plug-in for preventing your website from negative SEO. It is desirable to create backups for your database on a timely manner.

Conclusion

Negative SEO must be removed as and when required to prevent your website from any kind of downfall. Ensure steps to prevent negative SEO from occurring on your website through the tips mentioned above. Just follow it to keep negative SEO out of your website reach.       

Author Bio:-

William Hills is a professional and expert content writer and writes professional blogs and a variety of other quality contents. If you are looking for a web design services in virginia, you search ends here. Contact Janbask Digital Design and get custom, responsive, eCommerce web design services, mobile application development services and many more under one roof.

Reference - http://ezinearticles.com/?How-To-Avoid-Negative-SEO-In-Your-Website&id=9215318

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10 Important SEO Tips For Smaller Businesses

If you have launched a small online business and are not in a position to outsource SEO services for a third party, then here are some tips that does not require an expert knowledge and are free as well as simple to implement.

Quality Content

Content remains the most important thing to consider in improving the website traffic towards your start-up business. If the content is of good quality and consists of relevant information, then visitors are likely to visit your website often.

Begin a Blog

Start writing a blog tailored for the specific audience of your niche. The blog must be very informative. Only then site visitors will visit your site again and again.

Customer-first Approach

The blogs have to be written with readers in mind and the priority must be given more for the customers rather than writing for the sake of ranking well in search engines.

Create business page in social sites

Social media is a very cost-effective option for smaller businesses to build their online presence and it also gives businesses a perfect opportunity to identify which of the social networking sites are proving to be very effective for the popularity of their website and products or services they offer. Ensure the social media profile has the required contact and web address details etc.

Write evergreen content

Write content that attracts visitors in a long-term basis instead of news related articles that might not have any relevance with respect to time. This kind of content will help improve the search engine rankings steadily on a long-term basis.

URL structure must be clear and simple

The URL structure of the website must be designed in such a way that users must be able to recognize the topic just by viewing the URL itself. This can be done by implementing keywords within the URL structure.

Keep a check on competitors

Take a look at the competitors who are ranking first in the search engines based on keywords similar to your product or services and understand what they have done on-site and off-site for achieving better search engine rankings.

Internal Linking

Internal linking if used correctly will help your website rank better for certain specific keywords. It will also help visitors find useful as well as relevant content.

Search data for keywords

Take a look at what kind of keywords have been entered by visitors in to your site search box and this will help you a lot in finding the popular keywords. These keywords are likely going to be very much similar to what they are typing on the search engines.

Set up Google Local Listing

This is a free and one of the easiest ways in which smaller businesses can improve their online presence in the local search results.

Other key tips that will help smaller businesses enhance their website traffic include:

• Be aware of the latest trends happening in the Search Engine Optimization industry.
• Encourage customers to leave reviews for better Google listing.
• Understand that SEO success is not immediate and usually beneficial only on a long-term basis.
• Ensure the website is mobile-friendly for better search results from mobile phone users for enhanced website traffic and enhanced business.
• Ensure the keywords are included in the file names of the images.
• Set up Google Analytics tracking code for the website.
• Make use of Webmaster tools.
• Include relevant information that is tailored to suit the requirements of local pages.
• Product descriptions must be written yourself since it is best understood by the website owner itself rather than anyone else.

William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for responsive web design company in DC, you must contact Janbask Digital Design. Hire an experienced team of mobile web designers and developers and analyse their amazing work.

Article Source: http://ezinearticles.com/?10-Important-SEO-Tips-For-Smaller-Businesses&id=9183644

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How To Improve And Create Sales Leads?

Generating sufficient leads are important criteria that determine the success of a sales process. Marketers have to make use of several techniques online and offline as a means to find more potential clients and thereby generate leads. Here are some of the tips that would help every online marketer generate sales leads.  

Lead generation through online means

Designing an attractive website

The website designed and developed for a company must have information about the company and the products or services provided by the company. The website should also be easier to navigate for the website visitors. It is good to get customer information by placing a form which should consist of queries regarding their needs.

Email auto-responder

Customers will be provided with an optional option which will ask for your email address if you are interested in receiving auto-responder emails from the company in future regarding the latest launch of their products or any discounts for their products. Companies can attract customers for auto-responder emails by providing them with a free product or product discounts.

Include tell-a-friend script

By including a code that would allow the site visitors to even add their friends for the auto-responder emails, those friends will also receive email about your website which can help improve the sales leads of the products offered by your company.

Using social networking websites for promoting business

Website owners can create their own pages in the social networking websites such as Facebook and LinkedIn as a means to promote business. When a customer became a friend or fan on your company page in the particular social networking website, all of the users within their network will learn about your business page and the products or services it provides.

Using news sites for promoting business

Publish a press release on some well know news sites. Express the unique points that make your company different from others and the content for Press Release must be simpler too. Choose the news sites that allow you to place a link that directs the site visitors towards your website page.

Offline Generation

• Participate in trade shows that are relevant to your industry. It is also an opportunity to provide visitors in the show with a hands-on experience regarding the products or services offered by your business.
• Placing advertisements of your company within local newspapers or radio stations is another common way of generating sales leads. The ads can help readers to give a call to one of your sales representatives or can help them visit your website.
• Direct mails are still one of the most preferred methods of enhancing the sales leads. Take in to consideration the demographics and the income level of the people before sending mails to them. The emails must be sent for the right kind of audiences and thereby increasing the chances of generating sales leads.
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Conclusion

These are some of the most common tips which can improve the sales leads of products or services offered by your company.  

 About Author:-

William Hills is a professional and expert content writer. He writes blogs and a variety of quality articles. If you are looking for the best web designers in Washington dc, you can contact Janbask Digital Design. The experienced team of web developers there satisfy their clients through their amazing work.

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