Understanding the various aspects of SEO is a necessity for any online marketer to maintain better overall Google rankings. Negative SEO is a frequently used term in the industry and here we will discuss what Negative SEO actually is and how we can avoid it from making an impact on our website.
Negative SEO – Definition
Negative SEO also known as Reverse SEO is an unethical way of damaging a website’s reputation and causing direct impact on its Search Engine Rankings. The rankings are downgraded in violation with the Google Webmaster guidelines.
Negative SEO can occur through:
- Website hacking
- Distribution of your website content by copying it
- Creating spam links
- Eliminating the popular back-links of your website
- Harming the reputation by building fake profiles in the social media websites
Tools to identify Negative SEO
There are several tools available in the market for identify whether your website is affected with negative SEO. You will have to give a closer attention if you see that the website rankings are falling at a steady rate or have been removed from SERPs.
The popular tools for identifying negative SEO are,
Ahrefs.com – It features useful products such as backlink checker, site explorer, crawl report, content explorer and backlinks report.
Majestic SEO – This tool helps identify any spamming of your web pages externally. It helps in the extraction and downloading of all the link lists directing towards the pages of your website.
Monitor Backlinks.com – It is a tool that will make it easy for you to find out whether your website is losing any important back-links by sending email alerts for you. You will just have to check on your inbox frequently to know whether any negative SEO has so far occurred on the website.
Eliminating bad links
There is a tool titled ‘Whois.com’ which will help find the contact email address of the source and ask them to remove the spam links from your website. It is desirable to keep a record of it for future need if any. If the spam links are not removed, then you can remove those using Google’s disavow tool. You can get a detailed list of the websites that links to your site and disavow the links that you require by uploading to Google. It is advised to use the Google disavow tool carefully and properly.
Steps to avoid negative SEO
Use Copyscape to identify content duplication
Copyscape is an effective tool that can be used to check for content duplication if any. Just post the article content or website content of your website in to this tool and then submit. Copyscape would release links that consists of contents that are similar to your website or article content.
Sign up for Google Web Master Tools
Sign up for Google Web Master Tools Preferences. Enable the email notifications option and then tap the Save button. Google will send you email updates whenever there is any server connectivity issues, pages are not indexed and also send email alerts during any malware attack on your website.
Check the website speed
Keep a constant check on the speed of website. If it is suddenly facing high loading times, possibility is more that some spammers might be trying to put down your server. Make use of a tool named pingdom.com that helps in effective monitoring of the server uptime and loading time.
Improve the website security
Use Google Authenticator Plug-in for preventing your website from negative SEO. It is desirable to create backups for your database on a timely manner.
Conclusion
Negative SEO must be removed as and when required to prevent your website from any kind of downfall. Ensure steps to prevent negative SEO from occurring on your website through the tips mentioned above. Just follow it to keep negative SEO out of your website reach.
Author Bio:-
William Hills is a professional and expert content writer and writes professional blogs and a variety of other quality contents. If you are looking for a web design services in virginia, you search ends here. Contact Janbask Digital Design and get custom, responsive, eCommerce web design services, mobile application development services and many more under one roof.
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