How To Improve And Create Sales Leads?

Generating sufficient leads are important criteria that determine the success of a sales process. Marketers have to make use of several techniques online and offline as a means to find more potential clients and thereby generate leads. Here are some of the tips that would help every online marketer generate sales leads.  

Lead generation through online means

Designing an attractive website

The website designed and developed for a company must have information about the company and the products or services provided by the company. The website should also be easier to navigate for the website visitors. It is good to get customer information by placing a form which should consist of queries regarding their needs.

Email auto-responder

Customers will be provided with an optional option which will ask for your email address if you are interested in receiving auto-responder emails from the company in future regarding the latest launch of their products or any discounts for their products. Companies can attract customers for auto-responder emails by providing them with a free product or product discounts.

Include tell-a-friend script

By including a code that would allow the site visitors to even add their friends for the auto-responder emails, those friends will also receive email about your website which can help improve the sales leads of the products offered by your company.

Using social networking websites for promoting business

Website owners can create their own pages in the social networking websites such as Facebook and LinkedIn as a means to promote business. When a customer became a friend or fan on your company page in the particular social networking website, all of the users within their network will learn about your business page and the products or services it provides.

Using news sites for promoting business

Publish a press release on some well know news sites. Express the unique points that make your company different from others and the content for Press Release must be simpler too. Choose the news sites that allow you to place a link that directs the site visitors towards your website page.

Offline Generation

• Participate in trade shows that are relevant to your industry. It is also an opportunity to provide visitors in the show with a hands-on experience regarding the products or services offered by your business.
• Placing advertisements of your company within local newspapers or radio stations is another common way of generating sales leads. The ads can help readers to give a call to one of your sales representatives or can help them visit your website.
• Direct mails are still one of the most preferred methods of enhancing the sales leads. Take in to consideration the demographics and the income level of the people before sending mails to them. The emails must be sent for the right kind of audiences and thereby increasing the chances of generating sales leads.
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Conclusion

These are some of the most common tips which can improve the sales leads of products or services offered by your company.  

 About Author:-

William Hills is a professional and expert content writer. He writes blogs and a variety of quality articles. If you are looking for the best web designers in Washington dc, you can contact Janbask Digital Design. The experienced team of web developers there satisfy their clients through their amazing work.

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How The Performance Of A Website Can Be Optimized

The performance of a website determines how quickly and smoothly your website performs among the website visitors. This article deals with the tips that can improve the performance of your website.

Minimize the use of intensive applications

Using Flash or Java Applets can significantly lower the web page loading times. You will have to disable the automatic playing of the Flash videos especially on your basic web page so as to improve the time taken for web page loading. Also try to reduce the use of video pop-ups that can be a source of great discomfort among site visitors who might be looking for quicker information from your website.

Image Optimization

High quality images of larger file sizes can significantly increase the time taken for loading of the web pages. It is desirable to make use of some alternative method for implementing images with good quality with a lesser file size. Software such as Adobe Photoshop as well as free image editing programs such as GIMP can help optimize the images used for the web. These tools help with providing users with great control over setting image resolutions and colour spaces that can optimize the images for your website.

GZIP Compression on the Server has to be enabled

By enabling GZIP, the text files would be compressed by means of locating similar text strings and replacing them with strings that are smaller in size. This helps make the files smaller for easier transfer between the user’s computer and the server.

Include a debounce function within JavaScript

The performance of browser can significantly slow down due to the repetition of the same request frequently while using JavaScript. By including a debounce function, this problem can be resolved and thereby the website can be optimized for enhanced performance.

Minification

By minifying CSS and JavaScript code, the unnecessary characters in a code such as comments, new lines and white spaces would be removed. To minify JavaScript for free, make use of Closure Compiler or you will have to search for another optimizer for the code type that you are working with. The code would be minified only when it has been uploaded to the server.

Make use of latest version PHP

Ensure that the latest version of the PHP is being used which offers you with enhanced benefits from the latest improvements.

Improve the caching methods

Caching can be a significant improvement especially if you are receiving higher traffic towards your website. Improve the caching methods by searching online for a web page cache test for figuring out whether the website is caching images and files.

Make use of a third-party website evaluator and optimizer

For analyzing the web pages and for finding out areas that could be improved, it is desirable to make use of the best third-party programs in which some of the website evaluators and optimizers offer automatic optimization of your website.

Conclusion

Following these above mentioned tips will help you optimize the performance of your website and helps in attracting more website visitors towards your website thus help improve the traffic towards your website.       

About Author:-

William Hills is a professional and expert content writer. He writes blogs and a variety of quality articles. If you are looking for a professional web development agency in Washington dc, you can contact Janbask Digital Design. Hire an experienced team of SEO professionals and mobile web developers by analysing their amazing work.

Reference - http://ezinearticles.com/?How-The-Performance-Of-A-Website-Can-Be-Optimized&id=9159502

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Difference between Mobile App and Mobile website

The presence of a mobile site or a mobile app has become an important requirement for every business if they want to expand their reach among a wider audience. Both mobile app and mobile website have time and again proved their effectiveness when it comes to boosting sales, expanding the reach as well as in retaining of the loyal customers.

In this blog post, we will look in to detail the differences between a mobile app and a mobile website.

Mobile Website

A mobile website as the name suggests is the mobile version of a website that is designed specifically for smaller screen viewing in smartphones, tablets and even a mobile phone with an internet connection. The mobile website would be compatible with all versions of web browsers including Chrome, Safari and Mozilla Firefox etc. The mobile version of a website would be displayed whenever a user types the URL address or clicks a link from their mobile device which would navigate them towards the mobile version of a website.

Benefits of a mobile website

One of the key benefits of a mobile website is the user-friendly experience it offers for the customers from their mobile devices. The same look and feel of the regular website can be enjoyed in a mobile website too by optimizing the regular website for mobile devices. Thus users can be assured of improved readability and functionality in a mobile website when viewed from a mobile device.

Mobile App



Mobile app unlike a mobile website will have to be downloaded and installed on your mobile phone device from an app market place which is available for Android, iOS and Windows.

Benefits of a mobile app

The one click functionality is the major highlight in a mobile app. The mobile app is also considered to be much easier to access compared to a mobile website. It gives businesses enhanced control over their customers by providing them with location based push notifications, loyalty programs and easier mobile payments using a single platform.


Conclusion

Businesses can either hire mobile app developer or a mobile web development company to design and develop a mobile app as well as a mobile website depending on their business requirements.  

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