The relevance of an ecommerce store and its importance in increasing the brand popularity and lead conversions is beyond doubt in the present business scenario. Ecommerce is one sector that is growing simultaneously with the advancements in technology. The owner of an ecommerce store has to keep updated with the latest changes in technology to stay in competition with other online retail companies. Professionalism is a prerequisite and the design aspects of the website matters a lot for the online buyers and their buying decisions.
Here is a list of detailed tips that will help you avoid the common mistakes that most of the online website owners make in the design phase of their ecommerce site. These tips are sure to assist you in increasing the purchase rates and popularity.
- Importance of Value Proposition
Give more focus on value proposition since it can be considered as the gateway towards the success of the site. Visitors must be convinced as to why they should visit your ecommerce site and the unique characteristics in your products that keeps your ecommerce store stand apart from the rest of the competitors.
The key essentials that have to be included while displaying the value proposition include:
· The title should be impressive and the details must be described in a straightforward and simple manner.
· The buttons for discounts must be visible and larger enough to attract the visitors.
· Include images that are catchy.
- Insert Images in 360 degree angle
Remember online stores are a place where visitors can only take a look at the product and cannot touch or feel them. So they purchase products only after deeply considering the images included about the product and reading its features. So a high quality image is desirable and the images must be displayed on multiple angles too. This gives visitors a picture of what they can expect from the product once it is delivered at their door steps.
- Avoid early shopping cart opt-out by including trusted checkout page
Ecommerce websites must create a trusted checkout page if they have to obtain the confidence of the customers. Customers are very sceptical while making transactions in an ecommerce website and are concerned about the confidentiality. So they expect the transactions to be secure and from a trustworthy source. Include an SSL certificate especially in the payment page so that customers can confidently do the transaction.
- Accurately display the order information in the Shopping Cart of the ecommerce website
Display the order information clearly to the customers so as to avoid any confusion regarding the items they have ordered for purchase.
The information that must be included in the order information list includes:
- Image of the product with the name and specifications
- Product price
- Product quantity
- Total cost of the order including the shipping charges
- Responsive Ecommerce website now a necessity
Ensure the ecommerce website you design is mobile-friendly too, since most of the customers are now making online purchases through their smartphones or tablet computers rather than desktop computers. So if you have an Ecommerce website that loads slowly in a mobile, try to fix it at the earliest by creating a responsive ecommerce website or a mobile application for your ecommerce store. Give more emphasis on the colour, font and background image understanding the interests of the desktop users and mobile users as well.
- Product Descriptions must be accurate and credible
The product description influences the purchase decision of buyers a lot. So ensure the descriptions are accurate, credible and easily understandable.
Conclusion
The above mentioned tips are easier to implement and is sure to help improve the sales of products in your ecommerce store and thereby attract more visitors too.
William Hills is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for ecommerce web design services in Virginia, contact Janbask Digital Design. And If you need salesforce implementation services, contact Janbask.
Reference - http://ezinearticles.com/?Inaccuracies-To-Avoid-While-Designing-eCommerce-Websites&id=9261676
